We prefer long-term cooperation with partners – to be able to go in-depth
of the topic. We’re fast learners, but we invest our resources reasonably. As
a small agency, we can promise one or more of our partners will be directly
involved with each client: we’re not big enough to win a contract with a sales
guy, whom you never see again and let you work with an account, who doesn’t
actually do the job, which is then left to a new intern who’ll use it to train himor
herself.
SOCIAL MEDIA
To us, social media is a way of communicating, that reaches far beyond your own profiles. E.g. social media monitoring or a program to include a wide range of employees to take part in the communication process might be crucial for the success in an ever-changing online environment.
We have been working for BMW Czech Republic for 6 years (as contractors of iCrossing hub agency, taking care of the whole region) with full responsibility for social media profiles (Facebook, Twitter, Instagram, and Pinterest), community management, influencer cooperation. One client that stands out among our biggest clients, CETIN, is a B2B telco infrastructure company owning all the metallic telephone infrastructure in Czechia, for whom we maintain Facebook, Twitter, LinkedIn, and Instagram.
ONLINE PR
We specialize in IT, Telco and Gaming verticals: Miroslav had been working
for IT magazine 15 years ago and thus he maintains personal relations with
many journalists, Adam uses his position as a social media veteran / expert
and writes occasionally for a range of different online and print magazines. Jaroslav was originally working as an employee of EA – being responsible for social media and community programs.
Our agency was founded as a service agency for the Prague office of Electronic Arts (catering CZ / SK / HU). We were responsible for a whole region community instrastucure, dozen FB pages including some of the largest at that time, e.g. Sims3 CZ/SK page. We were also organizing meet-ups and gatherings for fans and influencers (journalists, bloggers).
INFLUENCERS
We got the influencer.cz domain long before the very term “influencer
marketing” gained traction. In our opinion, finding brand ambassadors or
opinion leaders is not a stand-alone game, but a part of a holistic approach
to communication.
We are dedicated to creating a tailor-made solution to fit the needs of our
clients. We rely not only on public statistics, but we understand the inner motivations of the influencers and the relationships among them. With this insight, we are able
to find the right way to create campaigns that won’t get duped as sell-offs.